Before placing the property on the market
Objective:
Ensure the property is both market-ready and legally prepared for sale.
This initial stage focuses on eliminating obstacles before buyers appear.
It typically includes:
gathering mandatory property documentation
obtaining or updating the Energy Certificate
confirming condominium status and payments
verifying any existing mortgage
requesting mortgage discharge (Distrate), if applicable
Well-prepared properties sell faster and typically achieve stronger results.
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The most critical stage of the sale
Objective:
Position the property correctly from day one.
This stage includes:
Comparative Market Analysis (ACM)
pricing strategy definition
negotiation margin planning
identification of the target buyer profile
realistic expectations regarding selling timeframe
Overpricing is consistently the most expensive mistake sellers make.
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Exposure phase
Objective:
Generate qualified demand as quickly as possible.
This stage involves:
professional multimedia presentation
multi-channel marketing strategy
listing on national and international property portals
sharing through agency networks (MLS)
buyer qualification before scheduling viewings
The first weeks on the market are typically the most decisive.
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Turning interest into offers
Objective:
Attract and select financially qualified buyers.
This phase includes:
managing property viewings
analysing received offers
verifying buyer financial capability
reservation agreements where applicable
Effective negotiation balances price, certainty, and timing.
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When the transaction becomes contractually secured
Objective:
Legally commit both parties to completing the sale.
This stage includes:
signing the CPCV (Promissory Purchase and Sale Agreement)
receiving the buyer’s deposit
agreeing on the completion date
allowing time for buyer financing approval
At this point, financial consequences apply if either party withdraws.
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Final technical and legal phase
Objective:
Ensure a clean and legally secure transfer of ownership.
This includes:
mortgage discharge (Distrate)
Condominium Charges Declaration
Right of First Refusal procedures
final verification of all documentation
Proper preparation prevents last-minute delays at completion.
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Closing the transaction and fulfilling tax responsibilities
Objective:
Finalize the sale and complete all legal and fiscal obligations.
This stage includes:
receiving the remaining sale proceeds
legal transfer of ownership
handover of keys
declaration of capital gains (Mais-Valias)
reinvestment procedures where applicable
A properly managed closing ensures both financial and legal certainty after the sale.