Multimedia Property Presentation

In the modern real estate context, Multimedia Property Presentation (Reportagem Multimédia) refers to the set of high-quality visual materials used to sell or rent a property.

The objective is to create a digital “first viewing” that convinces potential buyers or tenants to schedule an in-person visit.

1. Professional Photography (Fotografia Profissional)

What it is:
Photographs taken using wide-angle lenses (to show spatial depth) combined with light editing techniques such as HDR to balance interior lighting with natural light coming through windows.

Why it matters:
This is the number one factor driving initial clicks on property portals. Poor or dark amateur photos immediately reduce buyer interest.

2. Presentation Video (Vídeo de Apresentação / Walkthrough)

What it is:
A short video (typically 1–3 minutes) guiding viewers through the property, showing how rooms connect and how the space flows.

Why it matters:
Video builds trust in ways photography alone cannot and helps buyers understand the property layout dynamically.

3. 360º Virtual Tour (Visita Virtual 360º — Matterport or similar)

What it is:
Technology that allows users to virtually walk through the property at their own pace, viewing every angle interactively.

Why it matters:
It filters casual viewers. Buyers who attend a physical visit after exploring the 3D tour already know the property well and are significantly closer to making an offer.

4. Drone Footage (Imagens Aéreas por Drone)

What it is:
Aerial photos or video captured by drone to showcase the roof, land plot, and especially the surrounding area — proximity to beaches, parks, or neighbourhood features.

Why it matters:
Essential for villas, rural properties (quintas), or apartments with sea or river views.

5. 2D or 3D Floor Plan (Planta 2D ou 3D)

What it is:
A simplified technical layout showing room dimensions and spatial configuration.

Why it matters:
Helps buyers understand whether furniture fits and visualise potential layout changes or renovation possibilities.

What Does It Cost?

Basic Package (Photography only):
Approximately €80–€150

Full Package (Photos + Video + Drone + 3D Tour):
Typically €250–€600, depending on property size.

Through a Real Estate Agency:
When working with an agency — particularly under an exclusive agreement — these costs are usually covered by the agency as part of the mediation service.