3. Marketing & Market Launch of a Property in Portugal | TeamQASA Guide

The Moment the Property Becomes Visible

Once pricing and strategy are defined, the property moves into its market exposure phase.

This is the point where the property stops being an intention to sell and begins actively competing with other homes available to buyers.

How a property enters the market directly influences viewing activity, the type of buyers attracted, and ultimately the final sale price achieved.

The first few weeks are critical.

What Happens at This Stage

During this phase, the property’s promotional strategy is prepared and executed.

This typically includes:

• production of professional visual content;

• creation of the property listing;

• publication across national and international property portals;

• activation of digital marketing campaigns;

• promotion to qualified buyer databases;

• sharing through agent and agency networks;

• initial qualification of potential buyers.

The objective is to generate qualified demand quickly.

Why This Matters

When a property launches correctly:

• attention is concentrated in the first days;

• viewing volume increases significantly;

• competitive offers become more likely;

• overall time on market is reduced.

A weak launch often prolongs the selling process and weakens the seller’s negotiating position.

Real estate markets respond far more to new listings than to long-standing ones.

Clara and Rui’s Story

Clara and Rui initially considered listing their apartment using mobile phone photos to speed up the process.

During planning with TeamQASA, they realised that online first impressions determine whether a buyer even books a viewing.

A full multimedia presentation was produced, and the property launched simultaneously across multiple marketing channels.

Within the first days, they received several viewing requests — momentum unlikely to occur with an amateur presentation.

The launch strategy created immediate market traction.

Documents & Definitions

Multimedia Property Presentation (Reportagem Multimédia)
Professional visual package including photography, video, virtual tours, and floor plans used to showcase the property online.

Multi-Channel Marketing
Simultaneous promotion across property portals, social media, buyer databases, and direct marketing channels.

Property Portals
Online platforms where properties are publicly listed, providing national and international exposure.

MLS / Agency Sharing Network (Rede de Partilha)
Collaborative system allowing multiple agencies and consultants to promote the same property, significantly expanding buyer reach.

Buyer Qualification
Initial verification of buyer interest and financial capacity before scheduling property viewings.

Common Mistakes

• publishing a property without proper visual preparation;

• launching listings gradually instead of simultaneously;

• changing photos or pricing immediately after launch;

• accepting viewings without basic buyer qualification;

• underestimating the impact of the first weeks on the market.

Did You Know?

Most buyers decide whether to visit a property within seconds of seeing it online.

The buying decision often starts long before the physical viewing — it starts with marketing.